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Google ranking factors are changing constantly but there are certain factors that remain valuable. Moreover, these factors are the best ways to achieve the first-page rank. If not, it’ll boost your ranking for sure.

No.Google Ranking FactorsRanking Boost
1Consistent Publication of Quality Content26%
2Keywords in Meta Title Tag22%
3Quality Backlinks16%
4Niche Expertise12%
5Internal Links5%
6User Engagement5%
8Page Speed (Core Web Vitals)3%
9Keywords in URL, Meta Description, and Header Tags3%
10SSL Certificate (Security)2%

So, these factors account for 98% of the ranking boost over time. Let’s discuss these factors in brief and for more, navigate to their relevant pages.

Why content is king for Google ranking factors?

For Google, it’s all about expertise, authoritativeness, and trustworthiness when it comes to ranking. So, if you are constantly publishing quality content that means you have the expertise (E). If you have niche expertise then it’ll show your authoritativeness (A). In addition, the more user engagement you have the more trustworthiness (T) you have. In short, Google calls it E-A-T. Besides, the interesting thing about E-A-T is that it combines three major Google ranking factors. Therefore, factors 1, 4, and 6 account for 43% of the ranking total boost.

  • Consistent Publication of Quality Content
  • Niche Expertise
  • User Engagement

Why placing keywords in the right place is important?

Without proper keywords, Google has no way of knowing what your content is about? In addition, it is very important to place the keyword in your website’s header meta title tag. Besides, this will also help users to see what your content is offering. It is also important to distribute your keyword in your URL and meta description for the best user engagement. Finally, when the user arrives on your website, it is important to use keywords in header tags to show expertise. Therefore, factors 2, and 9 account for 25% of the total ranking boost. Finally, it is important to learn how to write a powerful headline to attract visitors to your website.

  • Keywords in Meta Title Tag
  • Keywords in URL, Meta Description, and Header Tags

Google uses the PageRank algorithm for ranking all websites and it’s quite simple to understand. Firstly, if you look at the picture above, the bigger the smiley face the better rank it has. Secondly, Everyone is pointing at the yellow smiley face so it is the biggest and highest in the rank. Also, the blue smiley face is the second biggest and highest in rank for that same reason. Thirdly, the two red smiley faces are next in line for the high rank but the question is why?

Each of the red smileys has only one rank respectively from yellow and blue smiley face. Because both the yellow and blue smiley face has the top rank and author, their backlink matters the most. Basically, when receiving backlinks it is always quality over quantity. Finally, internal links are important to link your content with each other and show your niche expertise. In addition, the more internal links a page has, the higher its PageRank. Therefore, factors 3, and 4 accounts for 21% of the total ranking boost.

How website design plays a role in Google raking?

In recent years, Google is making website design a priority. Besides, the page speed or Core Web Vitals ensure a smooth user experience. In addition, mobile-friendliness, website security (SSL), and structure-data play an important role in raking. Therefore, factors 7, 8, and 10 account for 9% of the total ranking boost.

  • Mobile-Friendliness
  • Page Speed (Core Web Vitals)
  • SSL Certificate (Security)

In conclusion, if you wish to rank higher on Google, you have to follow all these ideas. Besides, there are other factors that contribute 2% more to the ranking factors. So, make sure you publish quality content constantly and everything else will happen. In addition, engaging content will increase your traffic and chances of getting quality backlinks.

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